2019 AAA Winners

CAF Announces AAA Winners

The Chicago Advertising Federation (CAF) is pleased to announce the local winners of the American Advertising Awards. CAF member winners include McDonalds, We Are Unlimited, Leo Burnett, Energy BBDO and more.

Gold and silver winners are forwarded to District 6. District winners advance to the National level and compete to win. National winners will be announced at ADMERICA, the AAF’s national conference on advertising where our industry comes together for education, inspiration, innovation, collaboration and celebration taking place June 5-8 in Hollywood, FL.

Below are the “Best of Category” winners, followed by the full list of gold, silver and bronze winners.

AGENCY OF THE YEAR
We Are Unlimited

BEST OF: Elements of Advertising
Speechless
McDonald’s
We Are Unlimited

BEST OF: Online Interactive
Hamburger Menu Takeover
McDonald’s
We Are Unlimited

BEST OF: Print Advertising
Altoid’s The Curious Afterlife of a Tin
Mar’s Inc.
Energy BBDO

CLIENT OF THE YEAR
National Safety Council

BEST OF: Cross Platform
The Flip
McDonald’s
We Are Unlimited

BEST OF: Film, Video, Sound
Surprisingly Painless
Esurance
Leo Burnett

BEST OF: Out Of Home / Ambient
NSC, Prescribed To Death
National Safety Council
Energy BBDO

BEST OF: Sales & Marketing
The Flip
McDonald’s
We Are Unlimited

 

American Advertising Award Winners

Award

Agency

Entry Name

Client

Category

Gold

Energy BBDO

NSC, Prescribed to Death

National Safety Council

Out-Of-Home & Ambient Media > Ambient Media > 25 - Installations > 25A - Single Installation

Gold

Energy BBDO

NSC, Prescribed to Death

National Safety Council

Cross Platform > Public Service (Cross Platform) > 76 - Integrated Media Public Service Campaign

Gold

We Are Unlimited

The Flip

McDonald's

Sales & Marketing > Sales Promotion > 02 - Packaging > 02A - Single Unit

Gold

We Are Unlimited

The Flip

McDonald's

Sales & Marketing > Sales Promotion > 03 - Point of Purchase > 03B - Free Standing

Gold

We Are Unlimited

The Flip

McDonald's

Cross Platform > Integrated Campaigns > 73 - Integrated Brand Identity Campaign - Local or Regional/National

Silver

Edelman

Rice Krispies Treats Love Notes

Kellogg's Rice Krispies Treats

Film, Video, & Sound > Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than :60 seconds

Silver

Energy BBDO

Altoid's Curious Afterlife of a Tin

Mars, Inc.

Print Advertising > Magazine Advertising > 17 - Magazine Advertising > 17C - Magazine Advertising Campaign

Silver

Energy BBDO

NSC, Prescribed to Death

National Safety Council

Out-Of-Home & Ambient Media > Ambient Media > 26 - Events > 26A - Single Event

Silver

Energy BBDO

NSC, Prescribed to Death

National Safety Council

Out-Of-Home & Ambient Media > Public Service (Out-of-Home & Ambient Media) > 34 - Public Service Ambient Media > 34A - Single Occurance

Silver

Energy BBDO

5 Gum, "Martin's Regret"

Mars, Inc.

Film, Video, & Sound > Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than :60 seconds

Silver

Energy BBDO

NSC, Prescribed to Death

National Safety Council

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Silver

Energy BBDO

NSC, Prescribed to Death

National Safety Council

Elements of Advertising > Digital Creative Technology > 98 - Innovative Use of Interactive / Technology

Silver

Leo Burnett Chicago

Legal-ade

Kraft Heinz Country Time Lemonade

Online/Interactive > Social Media > 38 - Social Media > 38B - Campaign

Silver

Leo Burnett Chicago

Surprisingly Painless

Esurance

Film, Video, & Sound > Online Film, Video, & Sound > 55 - Internet Commercial > 55B - Online Film, Video & Sound Campaign

Silver

Leo Burnett Chicago

Legal-ade

Kraft Heinz Country Time Lemonade

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Silver

Leo Burnett Chicago

Brand Identity-Window to the World

The Field Museum

Elements of Advertising > Visual > 80 - Logo Design

Silver

Leo Burnett Chicago

The Future

Samsung Global

Elements of Advertising > Film & Video > 86 - Animation, Special Effects or Motion Graphics > 86A - Animation, Special Effects or Motion Graphics

Silver

mcgarrybowen

Mr. IPA-Nut

Kraft Heinz - Planters

Sales & Marketing > Sales Promotion > 02 - Packaging > 02A - Single Unit

Silver

mcgarrybowen

50 Years of Match Point

United States Tennis Association

Out-Of-Home & Ambient Media > Out-of-Home > 27 - Poster > 27B - Poster - Campaign

Silver

mcgarrybowen

Toy Story Land

The Walt Disney Company

Online/Interactive > Social Media > 38 - Social Media > 38B - Campaign

Silver

mcgarrybowen

Toy Story Land

The Walt Disney Company

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Silver

We Are Unlimited

The Flip

McDonald's

Sales & Marketing > Direct Marketing > 11 - Specialty Advertising > 11B - Other Merchandise

Silver

We Are Unlimited

The Flip

McDonald's

Out-Of-Home & Ambient Media > Ambient Media > 24 - Guerrilla Marketing > 24A - Single Occurrence

Silver

We Are Unlimited

The Flip

McDonald's

Out-Of-Home & Ambient Media > Ambient Media > 25 - Installations > 25A - Single Installation

Silver

We Are Unlimited

Shambow: The Shamrock Shake Rainbow

McDonald's

Out-Of-Home & Ambient Media > Ambient Media > 25 - Installations > 25A - Single Installation

Silver

We Are Unlimited

Shambow: The Shamrock Shake Rainbow

McDonald's

Out-Of-Home & Ambient Media > Ambient Media > 26 - Events > 26A - Single Event

Silver

We Are Unlimited

The Flip

McDonald's

Out-Of-Home & Ambient Media > Out-of-Home > 30 - Site > 30A - Interior – Single

Silver

We Are Unlimited

Speechless

McDonald's

Online/Interactive > Social Media > 38 - Social Media > 38A - Single Execution

Silver

We Are Unlimited

More In Common

McDonald's

Online/Interactive > Social Media > 38 - Social Media > 38B - Campaign

Silver

We Are Unlimited

Hamburger Menu Takeover

McDonald's

Online/Interactive > Apps > 39 -  Apps, Games, and Virtual Reality > 39D - Tools & Utilities

Silver

We Are Unlimited

Hamburger Menu Takeover

McDonald's

Cross Platform > Online/Interactive Campaign > 75 - Online/Interactive Campaign

Silver

We Are Unlimited

Hamburger Menu Takeover

McDonald's

Elements of Advertising > Digital Creative Technology > 95 - Mobile Interaction

Silver

We Are Unlimited

Speechless

McDonald's

Elements of Advertising > Digital Creative Technology > 98 - Innovative Use of Interactive / Technology

Bronze

Burrell

Susan Reveal

McDonald's

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52A - Single Spot – Up to 2:00

Bronze

Burrell

One of the Boyz

McDonald's

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52A - Single Spot – Up to 2:00

Bronze

Burrell

Jump In

Toyota North America

Film, Video, & Sound > Online Film, Video, & Sound > 55 - Internet Commercial > 55A - Single Spot – Any Length

Bronze

Burrell

28 Seconds of Greatness

Walmart

Film, Video, & Sound > Online Film, Video, & Sound > 55 - Internet Commercial > 55B - Online Film, Video & Sound Campaign

Bronze

Demo Duck

Ads from the Vault

GEICO

Film, Video, & Sound > Online Film, Video, & Sound > 55 - Internet Commercial > 55B - Online Film, Video & Sound Campaign

Bronze

Design Kitchen

HP Toner Science

HP

Film, Video, & Sound > Sales Promotion > 64 - Audio/Visual Sales Presentation

Bronze

Edelman

Rice Krispies Treats Love Notes

Kellogg's Rice Krispies Treats

Online/Interactive > Social Media > 38 - Social Media > 38A - Single Execution

Bronze

Edelman

Kellogg's Raisin Bran Branbod Plan

Kellogg's Raisin Bran

Online/Interactive > Social Media > 38 - Social Media > 38B - Campaign

Bronze

Edelman

Rice Krispies Treats Love Notes

Kellogg's Rice Krispies Treats

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Bronze

Energy BBDO

5 Gum, The 85-Year-Old Regret

Mars, Inc.

Online/Interactive > Social Media > 38 - Social Media > 38A - Single Execution

Bronze

Energy BBDO

5 Gum, The 85-Year-Old Regret

Mars, Inc.

Online/Interactive > Branded Content & Entertainment > 45 - Branded Content & Entertainment for Online/Interactive

Bronze

Energy BBDO

Kerrygold, Music Behind the Recipes

Kerrygold USA

Online/Interactive > Branded Content & Entertainment > 45 - Branded Content & Entertainment for Online/Interactive

Bronze

Energy BBDO

Home Instead, The Third Stair

Home Instead Senior Care

Film, Video, & Sound > Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than :60 seconds

Bronze

Energy BBDO

5 Gum, The 85-Year-Old Regret

Mars, Inc.

Cross Platform > Online/Interactive Campaign > 75 - Online/Interactive Campaign

Bronze

Energy BBDO

Claritin, Wonderful Weather Alerts

Bayer

Elements of Advertising > Digital Creative Technology > 93 - GPS & Location Technology

Bronze

Energy BBDO

Claritin, Wonderful Weather Alerts

Bayer

Elements of Advertising > Digital Creative Technology > 97 - Data Driven Media

Bronze

Energy BBDO

Kerrygold, Music Behind the Recipes

Kerrygold USA

Elements of Advertising > Digital Creative Technology > 98 - Innovative Use of Interactive / Technology

Bronze

gyro

Make-a-Wish "Hope is Medicine"

Make-a-Wish Foundation

Print Advertising > Public Service > 22 - Public Service Print Advertising > 22A - Single Unit - Any Size

Bronze

gyro

Make-a-Wish "Hope is Medicine"

Make-a-Wish Foundation

Print Advertising > Public Service > 22 - Public Service Print Advertising > 22B - Campaign

Bronze

gyro

Make-a-Wish "Hope is Medicine"

Make-a-Wish Foundation

Out-Of-Home & Ambient Media > Ambient Media > 26 - Events > 26A - Single Event

Bronze

gyro

Make-a-Wish Foundation

Make-a-Wish Foundation

Out-Of-Home & Ambient Media > Public Service (Out-of-Home & Ambient Media) > 34 - Public Service Ambient Media > 34A - Single Occurance

Bronze

gyro

USG Structural  "What's Hiding"

USG Corporation

Online/Interactive > Websites > 37 - Websites > 37C - Microsites

Bronze

gyro

Make-a-Wish "Hope is Medicine"

Make-a-Wish Foundation

Cross Platform > Public Service (Cross Platform) > 76 - Integrated Media Public Service Campaign

Bronze

gyro

USG Structural  "What's Hiding"

USG Corporation

Elements of Advertising > Visual > 83 - Still Photography > 83C - Digitally Enhanced, Single

Bronze

gyro

USG Shower Systems - "Caught Up"

USG Corporation

Elements of Advertising > Visual > 83 - Still Photography > 83D - Campaign

Bronze

Leo Burnett Chicago

Kraft Now Pay Later

Kraft Heinz

Out-Of-Home & Ambient Media > Ambient Media > 26 - Events > 26A - Single Event

Bronze

Leo Burnett Chicago

Tattoo Twice As Nice Guarantee

Aldi US

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52A - Single Spot – Up to 2:00

Bronze

Leo Burnett Chicago

Dunkin' GO2s

Dunkin'

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52B - Television-National Campaign

Bronze

Leo Burnett Chicago

Kraft Now Pay Later

Kraft Heinz

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Bronze

Leo Burnett Chicago

Brand Identity-Window to the World

The Field Museum

Cross Platform > Integrated Campaigns > 73 - Integrated Brand Identity Campaign - Local or Regional/National

Bronze

Leo Burnett Chicago

Legal-ade

Kraft Heinz Country Time Lemonade

Cross Platform > Online/Interactive Campaign > 75 - Online/Interactive Campaign

Bronze

Leo Burnett Chicago

The Future

Samsung Global

Elements of Advertising > Film & Video > 85 - Cinematography > 85A - Single

Bronze

Leo Burnett Chicago

Human Nature

Samsung

Elements of Advertising > Film & Video > 87 - Video Editing

Bronze

mcgarrybowen

50 Years of Match Point

United States Tennis Association

Print Advertising > Branded Content & Entertainment > 21 - Branded Content & Entertainment – Any print medium

Bronze

mcgarrybowen

Cartiology

Blue Cross Blue Shield

Out-Of-Home & Ambient Media > Out-of-Home > 31 - Out-Of-Home Campaign

Bronze

mcgarrybowen

All I Want for Christmas

Kraft Foods –

Kool-Aid

Online/Interactive > Branded Content & Entertainment > 45 - Branded Content & Entertainment for Online/Interactive

Bronze

mcgarrybowen

One Day

Hallmark

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52A - Single Spot – Up to 2:00

Bronze

mcgarrybowen

All I Want for Christmas

Kraft Foods –

Kool-Aid

Film, Video, & Sound > Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than :60 seconds

Bronze

mcgarrybowen

One Day

Hallmark

Elements of Advertising > Copywriting > 79 - Copywriting

Bronze

MERGE Chicago

Stranded

Health Care Service Corporation (Blue Cross and Blue Shield of Illinois, Texas, Oklahoma, Montana, New Mexico)

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52A - Single Spot – Up to 2:00

Bronze

purple strategies

Wall of Water / Infinity Room

Abbott U.S.

Film, Video, & Sound > Television Advertising > 52 - Television Advertising – Regional/National > 52B - Television-National Campaign

Bronze

SCC

Chicago Cubs “Everybody In”

The Chicago Cubs

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72C - Consumer Campaign-Local

Bronze

SCC

Portillo's Get Obsessed

Portillo's Hot Dogs

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72C - Consumer Campaign-Local

Bronze

Scenic Road

Try

B&W Trailer Hitches

Film, Video, & Sound > Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than :60 seconds

Bronze

Sonixphere

Wall of Water

Abbott

Elements of Advertising > Sound > 88 - Music > 88A - Music Only

Bronze

Tom Dick and Harry Creative Co.

Speed of FST Experience DM Campaign

TCF Inventory Finance

Sales & Marketing > Direct Marketing > 10 - Direct Mail > 10D - Direct Mail-3D Campaign

Bronze

Tom Dick and Harry Creative Co.

Aquagroom

Wahl Home Products

Online/Interactive > Social Media > 38 - Social Media > 38A - Single Execution

Bronze

Tom Dick and Harry Creative Co.

NObituaries

Cresco Labs

Online/Interactive > Social Media > 38 - Social Media > 38B - Campaign

Bronze

We Are Unlimited

Shambow: The Shamrock Shake Rainbow

McDonald's

Out-Of-Home & Ambient Media > Ambient Media > 24 - Guerrilla Marketing > 24A - Single Occurrence

Bronze

We Are Unlimited

Inspired By The Secret Menu

McDonald's

Online/Interactive > Social Media > 38 - Social Media > 38A - Single Execution

Bronze

We Are Unlimited

Hamburger Menu Takeover

McDonald's

Online/Interactive > Advertising & Promotion > 40 - Web Banner Ad or Website Takeover

Bronze

We Are Unlimited

The Flip

McDonald's

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Bronze

We Are Unlimited

More In Common

McDonald's

Cross Platform > Integrated Campaigns > 72 - Integrated Advertising Campaigns > 72D - Consumer Campaign-National

Bronze

We Are Unlimited

More In Common

McDonald's

Cross Platform > Integrated Campaigns > 74 - Integrated Branded Content Campaign – Local or Regional/National

Bronze

We Are Unlimited

The Flip

McDonald's

Elements of Advertising > Visual > 80 - Logo Design

Bronze

We Are Unlimited

More In Common

McDonald's

Elements of Advertising > Visual > 83 - Still Photography > 83D - Campaign

Bronze

We Are Unlimited

More In Common

McDonald's

Elements of Advertising > Visual > 84 - Art Direction > 84B - Campaign

Bronze

We Are Unlimited

Speechless

McDonald's

Elements of Advertising > Digital Creative Technology > 91 - Interface & Navigation

Bronze

Weber Shandwick

The ItAll Social Experiment

Nestle

Online/Interactive > Social Media > 38 - Social Media > 38A - Single Execution

Bronze

Weber Shandwick

The ItAll Social Experiment

Nestle

Film, Video, & Sound > Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than :60 seconds

 

 

 

The Chicago Advertising Federation exists to foster momentum in Chicago’s advertising industry. The four pillars of the Chicago Advertising Federation are:

  • Professional Enrichment
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  • Community Involvement



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