Yes You Cannes brings the inspiring work and thought-provoking conversations occurring at Cannes back to Chicago, engaging young professionals whom are unable to attend. This year's event is sponsored by Edelman and focuses on The Kardashian Effect
The Kardashian Effect
Influencer marketing is not new and niche anymore. It is main stream, fashionable, and a valuable means for businesses to distribute their content and spread their awareness. But most importantly, the space is vast, constantly evolving and defined differently by all. In this panel, our experts uncover not only how social talent is used to deliver a more authentic message to consumers, but also how to overcome challenges that may result from controversial actions of influencers not directly tied to a advertising campaign.
Date: Wednesday, July 11, 2018
Time: 6:00 p.m. - 8:30 p.m.
Location: Edelman, 200 E Randolph St #66, Chicago, IL 60601
Anna Russett is a creative/strategy hybrid focused in new media and contemporary ways of communicating. She has gained an audience of over 200,000 across online platforms where she creates video, photography, text and code to share vlogs, tutorials, internet art and social media content that encourages young women to be critical of and take part in shaping the world around them. Her passion for social media led her to join Havas Chicago, where she currently works as a Creative Director. Anna also works as a social influencer, collaborating and consulting with brands to create work for her channels. Straddling both agency and influencer worlds, Anna has developed a unique perspective that continues to give her clients an authentic edge in the work she does for them.
Joe leads leads influencer strategy and is responsible for real-time social media efforts and influencer engagement at McDonald’s USA, as well as McDonald’s Brand Newsroom. Responsible for select national social strategies for experience campaigns as well as customer focused, experiential and sponsored marketing events including Coachella Valley Music & Arts Festival, Made in America, Fashion Week and more.
Born and raised in Accra, Ghana, Hayet Rida is a body positive fashion blogger and Senior advertising Strategist. She started blogging with a mission to help women all over learn to love what they see in the mirror every single day. With a social following of 60k + followers, she spends her time building relationships with women at home in Chicago and beyond.
Stephanie is a dynamic sales professional with over 10 years’ experience in marketing and advertising. In her latest role as Sales Director at WhoSay, she has been charged with evangelizing the brand and growing the rolodex of WhoSay clients in the MidWest. Stephanie acts as a strategic partner to brands and agencies who are navigating the ever changing influencer and content marketing space. Stephanie has managed key accounts across the board from HP and Microsoft, to McDonald's and Wrigley. Prior to WhoSay, she held roles at PopSugar, SheKnows, Vibrant Media and People. https://www.linkedin.com/in/stephanie-frank-112a2215/
Performance-driven marketing professional with experience in developing and executing digital and experiential marketing campaigns for several diverse industries including sparkling wine and spirits, automotive, footwear, and cosmetics. Skilled in cultivating positive relationships with clients and colleagues; possess strong leadership skills; able to prioritize, delegate tasks, and make sound decisions quickly while maintaining focus on profitability and client satisfaction.
5-to-9pm | Co-Creator of the H.Y.P.E. QUEENS, an online content series designed to help Hungry Young Professionals + Entrepreneurs navigate life. The H.Y.PE. QUEENS YouTube channel and blog delivers a fresh, young perspective on personal and professional development, and is committed to supporting its community of young professionals achieve their goals and live their best life. The blog is loaded with tons of carefully curated content that is used to expand on the topics covered on the YouTube channel. Videos are posted every Wednesday at 6pm central time.
Richard Roche has been part of the Chicago advertising and marketing community since he arrived here from Dublin, Ireland in the mid-90’s. As an EVP, Client Strategist at Edelman, his role melds brand, communications and business strategy.
Richard has a reputation for driving distinct, focused strategies that inspire bold brand ideas. In his role, he deploys those skills across a range of Edelman clients and agency initiatives.
Prior to joining Edelman, Richard was at Leo Burnett, BBDO and Ogilvy, leading integrated marketing team across a wide roster of clients including Kellogg’s, Allstate, and Walmart and community initiatives including Americans for the Arts and Chicago’s Museum of Science & Industry.
Richard recently joined the Board of Directors of the CAF and in his spare time, he plays piano and coaches the New Trier High School Rugby Club.
*Panelists subject to change without notification.