2018 American Advertising Awards Winner List


Best of Show
Cross Platform
For the Love of HotDogs

Client of the Year
Pearle Vision
Agency of the Year

Best of Category: Cross Platform
For the Love of HotDogs

Best of Category: Film, Video, and Sound
Ben’s Glasses
Energy BBDO
Pearle Vision

Best of Category: Elements of Advertising
Ben’s Glasses
Energy BBDO
Pearle Vision

Best of Category: Print Advertising
The Curious Afterlife of a Tin
Energy BBDO
Wm Wrigley Jr. Company

Best of Category: Out of Home/Ambient Media

Best of Category: Sales and Marketing
Whatever Froots your Loops
Kellogg Company
Online Interactive
We Are Unlimited

Gold Awards

Integrated Advertising Campaign      Cinematography
Regional/National Consumer Ben’s Glasses
Grandmas Has a Life-Integrated  Energy BBDO
We Are Unlimited Pearle Vision


Public Service Online Film, Video and Sound  Local Television Commercial
The Unboxing of Childhood 60 Seconds or More
Weber Shandwick Ben’s Glasses
Save the Children Energy BBDO
  Pearle Vision


Regional/National Television Commercial Advertising and Promotion Campaign
Cracks Search-Online Interactive
FCB Chicago We Are Unlimited
Liquid-Plumr McDonald’s


Microsite Integrated Advertising Campaign
HeroSmiths Regional/National Campaign
Energy BBDO For the Love of Hotdogs
Bayer Aspirin  mcgarrybowen


Silver Awards

Integrated Advertising Campaign - Local Consumer Integrated Advertising Campaign - Regional/National Consumer
By Air, By Land, or By Sea Search-National Platform
Edelman  We Are Unlimited
U.S. Department of Defense Warrior Games McDonald’s


Film, Video, Sound Branded Content - 60 Seconds or Less
Time to Shine “Lunch Money”
Time to Shine “Robbery”
Energy BBDO
Mars Wrigley Confectionary


Branded Content Entertainment - Non Broadcast Internet Commercial
Holiday “Fries We Share” BFF Ben’s Glasses
We Are Unlimited Energy BBDO
McDonald’s Pearle Vision


Internet Commercial Internet Commercial
Women Make Us Better  The Unboxing of Childhood
FCB Chicago Weber Shandwick
The Boeing Company  Save the Children


Internet Commercial Campaign   Internet Commercial Campaign
Flipping the Script  The Unboxing of Childhood
Burrell  Weber Shandwick
Toyota Motor Sale  Save the Children


Public Service Campaign Regional/National TV Commercial
The Unboxing of Childhood Grandma Has a Life Sunday Dinner
Weber Shandwick   We Are Unlimited
Save the Children McDonald’s


Regional/National TV Commercial Campaign Advertising and Promotion Campaign
McCafe-Nothing Before Coffee-Film HeroSmiths
We Are Unlimited Energy BBDO
McDonald's Bayer Aspirin


Social Media, Campaign Social Media, Campaign
Filter Your Feed Grandma Has a Life-Social Media
Mcgarrybowen We Are Unlimited
The Clorox Company-Brita McDonald’s


Social Media, Campaign Social Media, Campaign
Holiday “Fries We Share” Social  The Unboxing of Childhood
We Are Unlimited Weber Shandwick
McDonald's Save the Children


Advertising Industry Magazine Advertising Campaign
Self-Promotion Ambient Media The Curious Afterlife of a Tin
#Black At Work Energy BBDO
Havas Wm. Wrigley Jr. Company


Specialty Advertising Campaign
Whatever Froots Your Loops
Kellogg Company





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