323 E. Wacker Dr.
Chicago IL 60601
February 13, 2015
Early Bird Rate : $65
available for first 75 registrations
Pre-Registration Rate: $75
available to next 75 registrations
Registration Rate: $90
available to remaining registrations thru deadline date (February 13)
Past Deadline Registrations: $115
When registering, submit your questions for the 9:00 a.m. Group Discussion along with your Breakout Session selections.
You will also have the opportunity to post your RESUME in the registration form for distribution to all Sponsors.
Sponsorship opportunity information can be found here.
The Chicago Advertising Federation's 33rd Annual Career Day, taking place Friday, February 20, 2015 at the Swissotel Chicago, is an intensive educational program designed to provide college students and career changers with an in-depth look at the advertising industry and a leg up on finding a job in Chicago's competitive market.
The Career Day agenda includes a keynote speaker and breakout sessions/panel discussions with perspectives from top level, mid-level and young professionals in the advertising field. Topics range from ad production, account management, job search strategies, social media, research & strategic planning, and more.
Career Day includes breakfast, lunch, keynote speaker, panel discussions, sponsor networking, and young professional networking.
Everything you need to get your advertising career on track!
Career Day Agenda
(subject to change)
7:30 a.m. – 8:15 a.m. Check In / Continental Breakfast
8:15 a.m. – 8:30 a.m. Welcome and Overview of the Day
8:30 a.m. – 9:00 a.m. Keynote Address (speaker TBA)
9:00 a.m. – 10:15 a.m. Group Presentation and Discussion:
How to Stand Out in the Hiring Process
10:15 a.m. – 11:00 a.m. Breakout Session #1 *
11:00 a.m. – 11:15 a.m. Break
11:15 a.m. – 12:00 p.m. Breakout Session #2 *
12:00 p.m. – 1:00 p.m. Sponsor Networking Lunch
1:00 p.m. – 1:15 p.m. Break
1:15p.m. – 3:45 p.m. Meet the Sponsors
*BREAKOUT SESSION OPTIONS
Art Direction & Copywriting – Often referred to as creatives, art directors are responsible for the visual elements of ad campaigns and copywriters create the written material for display ads and the voiceovers for video ads. This panel will give you an overview of these creative roles, portfolio examples, etc.
Media Planning, Buying & Sales – The strategy, negotiation, and implementation behind distributing an ad across media, this panel will reveal how individuals in this discipline work together to reach the consumer at the right place and right time.
Road to Success – Learn from established professionals from vendors and agencies on how to break into the advertising industry.
Brand Management – Planning, developing, and directing the marketing efforts for a particular brand or product. This panel will give you a behind-the-scenes look at what it’s like to work in marketing on the client side of advertising.
Account Management – The liaison between the client and the agency, account managers play an integral role by coordinating all the moving parts of different agency teams. In this panel you will learn what all goes in to this coordination and skills companies look for in a potential Assistant Account Executive.
Production – This advertising discipline is responsible for getting an ad for any medium produced and this panel will share the role of producers, production ops, and vendors across all media types.
Following the Creative Process – How an idea becomes an ad—from concepting to production to execution and everything in between.
Strategy & Research – Going to the source of decision making and brands—the consumer, the strategy and research groups conduct and analyze research on the consumer to understand what’s driving their decisions and how to make the biggest connection. This panel gives you everything you need to know on this field from strategists and researchers themselves.
For more information, contact the Chicago Advertising Federation