2012 Silver Medal Award
2012 Silver Medal Award Reception and Dinner
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The Chicago Advertising Federation (CAF) is pleased to announce John Muszynski, Chief Investment Officer, SMG Exchange (SMGx), as recipient of their 2012 Silver Medal Award.
The CAF Silver Medal Award honors a distinguished member of the Chicago advertising community for his/her contributions and accomplishments.
"We are very proud to award John the prestigious Silver Medal Award," said Rocco Smeriglio, Silver Medal Committee Co-Chair. "While the professional accomplishments in his 32 year career seem endless, what makes him special is the time he takes to help colleagues, business partners and long time friends. John is honest and straight forward in every business matter he tends to, while being one of the most compassionate people I know."
John will be honored at the Chicago Advertising Federation Silver Medal Reception and Dinner at the Swissôtel on January 17, 2013.
About John Muszynski
As Chief Investment Officer of Starcom MediaVest Group Exchange (SMGx), John Muszynski leads a talented and diverse team of experts in marketplace intelligence, investment and video innovation. Together, the team is responsible for exchanging insights, testing new models and leveraging scale for the benefit of all SMG agencies and clients.
Prior to launching SMGx in May 2009, John served as CEO of Starcom USA, helping build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world’s biggest marketers. An outspoken proponent for proven change and accountability, he led many industry-firsts, including evolutions in viewership data, and partnerships. Under his leadership, Starcom was named Ad Age Agency of the Year (2006-07) and Media magazine Media Agency of the Year (2005-07)—and was the first media agency to ever make Ad Age's A List (2007).
A 31-year media veteran, John held a number of posts at Starcom before rising to CEO in 2005. In 2004, he became the agency’s first-ever managing director of investment and operations in 2004, a role in which he assumed ultimate responsibility for all agency media investment activities. The management position already entailed his oversight of agency service structures and direct accountability for roughly half of Starcom’s blue chip client roster. John’s affinity for consumer impact goes back to his origins as a media planner; he joined Leo Burnett in 1981 with early strategic experience on Kimberly-Clark, McDonald’s and Kellogg’s brands – and he considers his 12-year stint working for the latter as one of his career highlights. He rose to the rank of media director and became a vice president by 1989. He was named senior vice president in 1994. Three years later, he was chosen to create and lead the broadcast investment group (BIG).
John has received numerous honors for his work in the industry, including induction in to the Broadcasting & Cable Hall of Fame, Advertising Age’s Media Maven, TV Week’s Buyer of the Year as well as a Mediaweek All-Star and Kidscreen Golden Marble Award for Best Media Director.
Outside of the office, John is an avid outdoorsman and fan of the Chicago Blackhawks and White Sox. But above all, he is a devoted husband to his wife, Gail, and father of four children—Adam, Jess, Josh and Becca.