2016 Chicago American Advertising Awards

March 16, 2016 was the big night! CAF, with the help of Vice President Lisa Jillson & Board Member Rocco Smeriglio, announced this year's big winners! 

Best in Category:
Print Advertising – Leo Burnett for Eggo’s “Defense”
Sales & Marketing – Energy BBDO for Raid’s “Red Dawn Mini Baits”
Cross Platform – Leo Burnett for Allstate’s “Social Savvy Burglar”
Online/Interactive – DigitasLBi for “Tagged by Maytag”
Film, Video & Sound – Leo Burnett for McDonald’s “Ingredients”
Out-Of-Home & Ambient Media – Energy BBDO for Ziploc’s “Chaos Comes to Life”
Elements of Advertising - Leo Burnett for McDonald’s “Arch Enemies”

Special Awards:
Special Judges Citation of Excellence – SapientNitro for their “Merry Ambigumas Holiday Wall”
Agency of the Year – Digital Kitchen
Client of the Year – Lending Tree & Microsoft Headquarters (TIE)
Best in Show – Energy BBDO for Ziploc’s “Chaos Comes to Life” Poster Campaign

Download the electronic program with all the winners here.

Event Highlights:

Photos Courtesy of Deja Views!
These and more images can be found on our Facebook Page! 

Thank you to our annual sponsors and also

                          2016 AAA Beverage Sponsor
2016 AAA Creative Sponsor

For 2017 Sponsorship information, click here.

Ordering Awards:
Gold & Silver winners will receive one complimentary trophy at the awards reception. Bronze winners and duplicate orders may be ordered here for a cost of $135 each. Deadline for trophy orders is Friday, April 1st.

2017 Judging:
We are now taking names for 2017 judges. Requirements: must be outside the Chicagoland area, must be at Director level or above.  Please email info@chicagoadfed.org


The Chicago Advertising Federation exists to foster momentum in Chicago’s advertising industry. The four pillars of the Chicago Advertising Federation are:

  • Professional Enrichment
  • Chicago Market & Industry Recognition
  • Networking
  • Community Involvement

CAF is supported by the following sponsors:





CAF branding and website design provided by Leo Burnett, Department of Design.