How does "Native" advertising influence your campaigns? Tony Marlow, Head of Sales Insights at Yahoo!
, will share the latest findings from a proprietary native advertising research study during "Cookin'" with Native," presented by Yahoo!
and taking place December 10 at the Museum of Broadcast Communication. Tony will analyze how native advertising is being defined and embraced by marketers, as well as how consumers are responding and engaging with this latest form of digital advertising. Every communication strategy is unique, but Tony will also discuss creative best practices for native advertising and how to best set your campaigns up for success. More info here