28th Annual CAF Career Day
Friday, February 26, 2010

Panel Discussion Topics & Descriptions

Account Management
• Managing the client relationship and brand communications across a spectrum of marketing programs and media vehicles in this always changing business.

Creative
• Creating effective ideas that bring the brand strategy to life for all types of communication vehicles, including emerging media technologies.

Research / Account Planning
• Understanding the consumer, how they think, act and interact with your brand.  Identifying powerful insights.  Measuring results.

Media Planning and Sales
• Planning and negotiating media, traditional and nontraditional (including digital and mobile), that reaches the right people at the right time and in the right place.

Brand Promotion
• Developing promotions, contests, in-store, point-of-sale and direct mail to enhance brand communication and interactions with consumers.

Event Marketing
• Creating experiential interactions between the brand and the consumer via live events, music, sports and more.

Public Relations
• Using consumer, business and trade communication to increase brand awareness and understanding.  How to manage negative news.

Ad Production
• Turning good ideas into reality in the marketplace... for TV, radio, print outdoor, internet and all new technologies.

Ask a Hiring Expert
• Come hear a panel of Human Resource professionals address all your FAQs on how to get a job in advertising.

Meet the Sponsors
• Opportunity for students to meet with the sponsors at Career Day and learn more about their company.

5 Minute Resume Review*
• Opportunity for students to have their resume reviewed by ad professionals.  (*Limited to first 100 students registered for this panel) 

5 Minute Portfolio Review*
• Opportunity for 100 students to have their portfolio reviewed by creatives in the industry.  (*Limited to first 100 students registered for this panel)