Chicago Advertising Federation's
25th Annual Career Day
Friday, February 23, 2007
Renaissance Chicago Hotel
1 West Wacker Drive
7:30 AM - 4:00 PM
Cost: $90
Panel Discussion Topics:
Account Management: Managing the client relationship and brand expressions across a spectrum of marketing programs and communication vechicles.
Ad Production: Producing an idea from start to finish....for tv, radio, print, outdoor, internet and more.
Brand Promotion: Developing promotions, contests, in-store, point-of-sale, direct mail and more to enhance brand interactions with consumers.
Creative: Developing ideas that bring the creative brief to life via images, words, music and more for all types of communication vechicles.
Emerging Media: Understanding new ways to reach consumers via the internet, search engines, mobile media, podcasting, social networks, games and more.
Event Marketing: Strengthening brand interaction and appeal via live events, music, sports and other promotions.
Media Planning and Sales: Planning and negotiating media, traditional and nontraditional, that reaches the right people at the right time and the right place.
Public Relations: Using consumers, business and trade communication to increase brand awareness and understanding for your clients as well as your agency.
Schedule:
7:30 am - 8:30 am Registration
8:45 am - 10:45 am General Session
11:00 am - 11:45 am Panel Discussion 1 (pre-assigned)
Noon - 1:15 pm Sponsored Networking Lunch
1:30 pm - 2:15 pm Panel Discussion 2 (pre-assigned)
2:15 pm - 2:45 pm Break
2:45 pm - 3:45 pm Panel Discussion 3 or Tour
Click here for a registration form.