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CAF PROFESSIONAL ENRICHMENT SERIES
Chicago's advertising agencies and companies host bi-monthly enrichment seminars to provide in-depth information on various apsects of the advertising business. They are a great way to learn about areas of the business in which you are less familiar, not to mention an easy and inexpensive training tool for employees. Seminars typically feature a speaker or panel discussion followed by a question and answer session.
Registration: 8am
Seminar: 8:30 am -10am
CAF Member: $50
Nonmember: $55
Student: $25 (must show Student ID)
UPCOMING SEMINARS IN 2010:
Social Media: There is No Black Box
Tweeting? Friending? Tagging? Buzzing and Blogging? The world of marketing has never undergone such a fundamental shift as it has with the invention of the Social Web. While brands have never been able to get closer to their consumers to not only understand their intentions, but their actual behaviors, often that relationship can be a little too close for comfort. In an environment where the right (or wrong) consumer experience can have immediate impact on your brand, navigating the digital landscape while relinquishing control is treading on shaky ground for most advertisers and marketers with few guiding principles.
But regardless of the landscape, regardless of the new tool set that exists in the marketplace, one thing is entirely certain: There is No Black Box. The goal of marketing to connect consumer wants and needs to those brands that can best provide value has and will continue to yield success. Success that drives brand engagement, campaign metrics, and yep, client business.
Whether you are a corporate marketing executive, agency creative, or media, come hear Dave Schneider, Director of Client Services, and James Scott, Account Director of Tribal DDB, a 2008 Advertising Age "A-List Agency" and "2007 Agency Network of the Year" address the group to hear what opportunities exist and how they have successfully taken advantage of the rapidly evolving digital landscape for a spectrum of Fortune 100 B2B and B2C clients such as McDonald's, Lowe's, State Farm, OfficeMax, and Emerson.
March 18, 2010
8am Registration
830-10am Presentation
Hosted by DDB & Tribal DDB
200E.Randolph Drive
40th Floor
Chicago, IL 60601
Space is Limited. Register Today!
You may also register by downloading a PDF of the Registration form.
Students may register at a special rate of $25 with ID.
Students should register by downloading the PDF registration form above and sending in via Phone, Fax, or Mail.
If you already registered more than one person, CLICK HERE with your original order number and name to add the names of your attendees.
SAVE THE DATE:
Crisis Management - May 19, 2010
Cancellation Policy: Cancellations made 48 hours prior to the seminar are subject to a $10 processing fee. No cancellations will be accepted or refunds given after that time. Tickets are transferable.
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